You can’t expect to grow your business if you’re not aggressively marketing your products and services. And while it may be old school, low tech, one of the most tried and trusted ways to accomplish this is with direct mail marketing. In recent years many marketers shied away from direct mail in favor of online advertising and social media. But now we see many of those same marketers embracing direct mail again after finding that it often has a better ROI than online marketing channels.
Recent studies have discovered that direct mail campaigns can generate purchases five times larger than plain email campaigns. In a survey conducted by the United States Postal Service of marketers who combined digital marketing with direct mail, 68% reported an increase in website visits, 63% an increase in response rates, 60% an increase in ROI and 53% an increase in leads.
What is Direct Mail?
Direct mail is advertising via the use of postcards, catalogs and personalized letters that are sent to homes and businesses through the US Postal Service. While direct mail is often referred to as “junk mail”, the reality is that many people (especially Millennials) like the tactile feel of holding a printed piece in their hands versus an electronic email or PDF.
Direct Mailing Services can be an effective and economical way to ignite the growth of your business! And by combining the use of our variable data printing services to personalize mailings you can increase response rates significantly.
Whether your mailing is large or small, Kay Printing has both offset and digital printing capability that will ensure the highest quality mailing. And with our state-of-the-art addressing equipment and presort mailing software means we are a one stop shop for all your direct mail needs. We’re a complete, full-service printing and mailing company that can seamlessly produce your mailing from start to finish, all under one roof.
Types of Direct Mail
- Fundraiser appeal letters
- Political Campaign Get Out the Vote
- Every Door Direct Mail® (EDDM®)