Brochures are probably the most common item we’re asked to print. And there is good reason for that. Surprisingly in today’s digital age, customers overwhelmingly prefer a printed brochure over an electronic PDF. Studies have shown that holding a physical piece of paper in customers hands is much more likely to lead to a sale. Customers tend to keep the printed brochure on their desk or coffee table and will refer back to the brochure as they go through the decision process.
Printed Brochures are perfect for promoting products or services!
Printed Brochures are used as a classic marketing weapon for good reason. They are an extremely efficient method for getting valuable brand messages across to customers. By the use of both powerful imagery and well written copy brochures allow potential customers to get a good feel for your products or service offerings. Brochures are the giveaway that keeps on giving. Customers tend to keep the printed brochure on their desk or coffee table and will refer back to the brochure as they go through their decision-making process. Outside of your company website, a professionally designed and printed brochure is the best vehicle for informing potential customers about your businesses unique selling points.
Are brochures still relevant?
According to a survey for the hospitality industry by Bentley University:
- After searching the web, printed brochures are the next most popular source of information for trip planners with a usage rate of 52 percent
- 85 percent of visitors became aware of an attraction or business as a result of picking up a brochure
- 61 percent of visitors planned to purchase tickets or merchandise they learned about from a brochure
- 73 percent of visitors would consider altering their plans because of a brochure
Finding The Right Printing Partner
Kay Printing offers a wide range of brochure paper choices including coated and uncoated stocks as well as recycled and FSC certified papers. When it comes to actually printing your brochure Kay has a total of 6 industry standard Heidelberg offset presses as well as 3 digital presses including two state-of-the-art HP Indigo presses. Combine that technology with our dedicated staff that each average over 20 years of industry experience and you can rest assured that your finished brochure will be the highest quality and one that you will be proud to share with your customers.
If you are looking for a reliable print partner that understands how important quality and on time performance is to the success of your business then Kay Printing should be your “go to” printing company in the New York City, New Jersey metro area.
5 Easy Steps to Create an Effective Brochure For Your Business
- Hire a good graphic designer
While it can be tempting to try to minimize costs by hiring a less expensive designer, as the saying goes, “you get what you pay for”. A good brochure design will position your business in a professional light and conversely a poor design might cause potential customers to view your business in a less serious light.
- Avoid Cramming Too Much Information
Your goal should be to effectively communicate the key messages about your product or service without overwhelming the reader by including every little detail. With any luck the brochure will generate enough interest that the reader will contact a sales person with questions or more information
- Create Order & Make Use of White Space
Organize your information into logical sections allowing the reader to digest in nuggets. Add subtitles to each section that summarize what the paragraph is about. Leave enough “white space” on the page so the page doesn’t resemble the fine print on a contract. Leaving white space around blocks of text is much more visually appealing
- Make Use of Good Imagery
As they say, “a picture is worth a thousand words”. Break up the copy on each page with photographs, charts and illustrations that help the reader understand and appreciate the value of your product or service.
- Don’t Skimp on The Paper
One of the things people like best about a printed brochure is the tactile feel of the brochure in their hands. Specifying a slightly heavier paper stock will make the brochure have “substance” that potential customers will be correlate with your business!