Custom printed promotional boxes are an ideal way to promote your brand identity. The recent Covid pandemic has caused brands to become isolated from their customers and/or stakeholders. And it has forced brands to find new ways of staying in touch and remaining “top of mind” with customers. And even absent the pandemic, traditional marketing channels have gotten fragmented and more competitive by the minute. Marketers have been forced to find new and innovate ways to market and promote their products.
Many brands have turned to using custom printed promotional boxes that contain product samples or are filled with branded promotional items that create a “delightful and lasting memory” in consumers’ minds. Custom printed boxes are a very effective way to enhance the brand’s spotlight, catch potential buyers’ attention, and help differentiate your product from your competition in a hyper competitive market. We work hand in hand with our customers to produce a custom product box that will take your brand to the next level and create a lasting impression.
At Kay Printing we specialize in a custom box manufacturing process called Litho Laminating. Unlike flexographic or digital printing where the graphics are printed directly onto the box (think pizza box or amazon box), litho laminating involves printing your graphic design on paper using offset printing and adhering that printed sheet to a corrugated board. And the printed sheet can be embellished with a wide range of decorative finishes such as lamination, foil stamping and embossing. Once the printed sheets are applied to the corrugated box it is then die cut into a CAD designed shape that can be folded into a box. The box design often includes custom designed trays that fit inside the box to hold the box contents in place and create a visually pleasing presentation.
Custom Box Options
With so many customizable box options such as size, thickness, adhesives, coatings, inserts and folding shapes, it can be overwhelming. Our staff here at Kay Printing will work with you to recommend which options might best present your product in a spectacular new unboxing experience. And if your box is going to contain branded promotional items our promotional products specialists can source just the right high quality, branded items that represent your brands’ vision and values.